Do Not Link allows you to ethically criticize bad content

Skeptical Software Tools

I’ve written many times about how skeptics need to take care when linking to bad information that we intend to rebut. Because links are used by search engines to measure the importance of content, linking to a piece of pseudoscience or misinformation (in the process of rebutting or debunking it) might actually have the effect of making it more visible to others. That’s not desirable. I would even say it is unethical to increase the visibility of such content, insofar as it has the potential to cause harm.

Do Not Link: link without improving "their" search engine positionIf you doubt my thesis, read this New York Times article. It tells the story of how negative reviews of a particular business actually had the effect of catapulting that business to the top of the relevant search result, thereby bringing it more customers. Talk about a skeptic backfire!

In blog posts and other web content, I’ve long recommended a best…

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About Grimalkin, RN

Trying really hard to be a decent person. Registered Nurse. Intersectional Feminism. Poet. Cat. Political. Original recipes. Original Stories. Occasionally Questionable Judgement. Creator of #cookingwithjoanne and #stopcock. Soulless Unwashed Carrot. This blog is dedicated to my grandmother, my beloved cat Grimalkin, and my patients.

Posted on February 13, 2014, in Uncategorized. Bookmark the permalink. Comments Off on Do Not Link allows you to ethically criticize bad content.

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